English

院长 王雪野 教授

当今时代,信息技术突飞猛进、媒介融合已成趋势,不但重塑了中国传媒产业格局,更深刻地影响着中国的商业模式和企业管理模式。一方面,文化传媒业的快速发展致使传媒管理人才匮乏和结构不合理问题日益凸显。另一方面,无传媒不成管理已被广泛认同,把握现代传播规律、擅用传媒提高管理效率,成为任何行业现代管理者的必备素质。

在国家经济大发展的形势下,中国传媒大学商学院将秉承“立德、敬业、博学、竞先”的校训,和“用管理诠释成功,借传媒改变世界”的办学理念,在本、硕、博三个层次为国家经济发展培养合格的商学人才。


副院长 郑苏晖 副教授

Nowadays, with the information technology advancement, various kinds of media have been integrated together, it not only re-shapes the landscape of communication industry, but also impacts on the business and management conduct in China. On one hand, the rapid development of cultural and media industries makes the problem of lacking of the management personnel and unreasonable structure more and more prominent. On the other hand, “management can’t ignore the importance of media” has been widely recognized. Thus, mastering the principles of modern communication and utilizing the communication skills to improve management efficiency have become prerequisite for managers in any industry.

Under the circumstances of national economic development, guided by the motto of Communication University of China (CUC)“integrity, professionalism, erudition and competence" and the teaching principles of CUC Business School “ Management Leads to Success and Media Change the World”, the Business School offers a wide range of business-related bachelor's, master's and PhD programs.